May 11, 2025  
2018-2019 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Course Descriptions
  Course Renumbering - Three to Four Digit Conversions
  Departments
  Programs
  Introduction
  General Information
  Academic Policies and Procedures
  Academic Advising
  General Education Requirement
  University Libraries
  Academic Calendar
  University Faculty
  Campus Map
  Campus Directory
  College of Arts and Sciences
  School of Business Administration
  School of Education and Human Services
  School of Engineering and Computer Science
  School of Health Sciences
  School of Nursing
  Honors College
  Integrative Studies, B.I.S.
  International Education
  Oakland University in Macomb County
  PACE Professional and Continuing Education
  Other Academic Programs
  Athletics
  Archived Catalogs
  Glossary
  Planning Page
  My Portfolio
HELP
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

JRN 3410 - Advertising Account Planning and Research

(4)
Focus on the strategic aspects of advertising and integrated marketing communications (IMC), development of media strategy, sales promotion and the new media.
Prerequisite(s): JRN 2400  or permission of instructor.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)