MKT 4600 - Entrepreneurial Marketing

(3)

The course addresses the role of marketing in newer/smaller companies which usually have accumulated fewer resources to support marketing. They also often struggle to establish their credibility. Thus entrepreneurial marketing poses a unique set of marketing challenges which becomes the focus of this course. ENT 3010 is recommended.
Prerequisite(s): Business students: MKT 3020 with a minimum grade of (C), and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class. Non-Business Students may be able to take this course as part of an approved SBA minor. Permission from the minor coordinator is required before registration.