Nov 26, 2022  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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WHP 3800 - Persuasion and Marketing in Health Promotion

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The course addresses the development of health communication messages, personal branding concepts and critical analysis of persuasion strategies through various communication methods. Students will examine campaigns and social movements to enrich and improve an overall understanding of social marketing and persuasion theories. The class is designed for students to apply marketing public health methodologies through the creation of a service learning based wellness marketing campaign.



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