ENT 4400 - New Venture Creation

(3)

Explores the process for creating new ventures, including ideation, evaluation of business opportunities, business planning, financial planning, financial analysis, and assembling business resources. Students will focus on integrating all aspects of a start-up while recognizing the external environment. Other concepts include competitive analysis, competitive positioning, market segmentation, and issues related to launching new ventures. Students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.
Prerequisite(s): Business students: Two required courses from MKT 3020, MGT 3500, ACC 2000, or FIN 3220 with a minimum grade of (C). ENT 3010 recommended. Non-Business Students: may be able to register for this course as part of an approved SBA minor, with the permission of the minor coordinator.