MKT 4530 - Strategic Marketing Management

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This course takes an integrated approach to marketing strategy as it relates to the firm and competitive market environments. It explores and addresses issues through multi-method techniques, including case studies. This course requires knowledge of the foundations of marketing thought and marketing research tools.
Prerequisite(s): MKT 3020, MKT 4040 and MKT 4050 with a minimum grade of (C), junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class. MKT 4050 may be taken concurrently with MKT 4530.