EMBA 5600 - Marketing Management

(3 credits)

Focus on the foundations of marketing the management of the marketing function including the rule of marketing in society and within the business enterprise; the use of marketing to gain competitive advantage and the practice of marketing in a rapidly changing business environment.

Prerequisite(s): Student must be admitted to the Executive MBA program.

Comments: Formerly HCM 560, EMBA 560.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.