Mar 28, 2024  
2019-2021 Graduate Catalog 
    
2019-2021 Graduate Catalog [ARCHIVED CATALOG]

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EMBA 5600 - Marketing Management

(3 credits)

Focus on the foundations of marketing the management of the marketing function including the rule of marketing in society and within the business enterprise; the use of marketing to gain competitive advantage and the practice of marketing in a rapidly changing business environment.

Prerequisite(s): Student must be admitted to the Executive MBA program.

Comments: Formerly HCM 560, EMBA 560.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.



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