Mar 29, 2024  
2019-2021 Graduate Catalog 
    
2019-2021 Graduate Catalog [ARCHIVED CATALOG]

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MKT 6200 - Distribution Channels Management and Logistics

(3 credits)

The management of the distribution function. Study of the management of marketing channels systems comprising of wholesalers, agents, retailers and other agencies. Logistics management and supply chain management in the fulfillment of marketing objectives.

Prerequisite(s): Student must meet the prerequisite (MKT 5600) or have completed a course in marketing management.

Comments: Formerly MKT 620.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.



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