Jan 28, 2025  
2019-2021 Graduate Catalog 
    
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2019-2021 Graduate Catalog [ARCHIVED CATALOG]

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MKT 6730 - Product and Brand Management

(3 credits)

Provides a strong overview and foundation of the product and brand management functions within an organization. As a truly integrative course, it is grounded in the fundamentals of marketing concepts and tools, and theoretical frameworks from brand management, product development and strategy.

Prerequisite(s): MKT 560

Comments: Formerly MKT 673.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.


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