MIS 5500 - Web Analytics

(3 credits)

This course provides a practical, hands-on approach to understanding web metrics data, implementation and use of Google Analytics, measurement of web marketing strategies (e.g. digital campaigns, pay-per-click, search engine optimization, social media) and how to take action based ono web analytics data. Course work involves case studies, analysis and interpretation of real-world data, and implementation of web analytics tools.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.