MKT 4050 - Marketing Research

(4)

Focuses on the generation and management of information in marketing decisions. Covers the evaluation of marketing information, how it is acquired and used, the manager’s role in market research and the researcher’s role in supplying marketing information.
Prerequisite(s): MKT 3020, MKT 4040, and QMM 2410 with a minimum grade of (C) in each course, junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class. MKT 4040 may be taken concurrently with MKT 4050.