MKT 4210 - Distribution Channels Management and Retailing

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This course focuses on the management of inter-organizational channel systems. Distribution channels will be analyzed as social, economic and political systems. Special attention will be given to channel behavior, the role of the marketing mix in channel management, and the management of retailing efforts. As a part of this course, students will be exposed to distribution channels management practices and retailing through a variety of teaching approaches. This course seeks to foster the development of strategic channel management skills.
Prerequisite(s): MKT 3020 with a minimum grade of (C), junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.