MKT 4150 - Digital Marketing Design and Analysis

(3)

Digital marketing analytics is fundamental to digital marketing because it is the language used to optimize and connect results across all digital marketing tactics (search, social media, email, display, video, etc.). This course will introduce digital marketing analytics terminology and the implementation of various analytics tools. Students will learn the advantages of data-driven decision-making and be able to apply the decision-making framework –question, curate, analyze, and optimize. The coursework will include case studies, data analysis and interpretation, and projects.
Additional Requirement(s): A completed and approved Digital Marketing Minor authorization form.
Prerequisite(s): (MKT 3020 or MKT 3000) and MKT 4100 with a minimum grade of (C)