Program: Advertising Minor - Oakland University

Jun 03, 2025

2018-2019 Undergraduate Catalog

Requirements for the liberal arts minor in advertising

The liberal arts minor in advertising requires a minimum of 24 credits distributed as follows:

1. 12 credits in three core courses:

JRN 2000 - Introduction to Journalism and News Writing (4)
JRN 2400 - Introduction to Advertising (4)
JRN 4950 - Journalism Internship (4) (when applicable to advertising and approved by adviser)

2. At least 12 credits selected from the following:

JRN 3410 - Advertising Account Planning and Research (4)
JRN 3420 - Advertising Creative Strategy (4)
JRN 3440 - Advertising Copywriting (4)
JRN 4200 - Media Design (4)
JRN 4900 - Special Topics in Journalism (4) (when applicable to advertising and approved by adviser)

Note:

No more than 8 credits of course work used to satisfy the minor may be applied toward the major, but exceptions to this rule may be allowed with the written approval of the program directors.