Dec 09, 2023  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Major, B.S.

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Requirements for the major in marketing, B.S.

Major adviser: John Kim

The major in marketing develops the specific skills, modes of analysis and background to work in the marketing area of a profit-making business or not-for-profit enterprise. It is designed primarily for students who intend to pursue careers in fields such as marketing, sales, research, product development and management, advertising, communication, retail buying and distribution management.

Emphasis is placed on developing a comprehensive understanding of the concepts and techniques needed to plan, develop and execute the tactical activities associated with creating a strategic position in the marketplace. These include activities such as the development of products and services, pricing strategies, promotional activities, and distribution and channel management, in order to facilitate exchanges that create value for both consumers and organizations.  The program includes broad coverage of such topics as marketing management, consumer behavior, marketing research, selling and sales management, advertising and communications, digital marketing, business-to-business marketing, social marketing, business logistics, retailing, and international marketing.  

To fulfill the requirements for the major in marketing, students must be admitted to major standing in marketing, complete the core program and complete a minimum of 24 credits, as specified below, with a grade of (C) or better in each major course. A grade of C or better must be achieved in each prerequisite for a marketing course before a marketing major, or any Oakland University student, may begin work in that marketing course.

Students on a previous catalog who have taken MKT 4210 , MKT 4220 , or MKT 4600  will be able to count these courses toward an elective requirement.

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