Marketing Minor

The Marketing minor is tailored with courses to maximize students’ abilities to gain knowledge and skills in a concentrated time frame. Students looking to minor in Marketing can pair this concentration with a variety of other business and non-business majors.

The career opportunities for Marketing minors are plentiful and varied. Some examples of employment OU students may find with a Marketing minor include marketing analyst, sales representative, and experiential marketing. Career services can help students narrow their career focus.

Just like Marketing majors, students who minor in Marketing have access to several different student organizations on OU’s campus. Some student organizations are AMA, the American Marketing Association and Alpha Kappa Psi, the business fraternity. These organizations give students the opportunity to become more involved with the student body, develop leadership skills, open doors for internships and jobs, and cultivate friendships that can last a lifetime.

Specific offerings for each semester may be found in the Schedule of Classes.

Requirements for the minor in Marketing

The minor in marketing consists of a minimum of five courses, including four foundation courses and one elective.

Required courses

MKT 3020 - Marketing (4)
MKT 4040 - Consumer Behavior (4)
MKT 4050 - Marketing Research (4)
MKT 4530 - Strategic Marketing Management (4)

Elective courses - choose one

MKT 4060 - Integrated Marketing Communications (3)
MKT 4100 - Digital Marketing (3)
MKT 4210 - Distribution Channels Management and Retailing (3)
MKT 4220 - Marketing Logistics and Supply Chain Management (3)
MKT 4300 - Professional Selling (3)
MKT 4500 - International Marketing (3)
MKT 4550 - Product Management (3)
MKT 4600 - Entrepreneurial Marketing (3)
MKT 4700 - Business to Business Marketing (3) or MKT 4900 - Seminar in Marketing (3)

Additional requirements

To earn this minor, and to take 3000- and 4000-level business classes, non-business students must meet with the minor coordinator and have an approved minor authorization form detailing the courses and the prerequisites required for the given minor. Once approved for the minor, students must take all the remaining courses in the minor at Oakland University. Students must complete the prescribed courses for the minor with a grade of C or better in each course and the prerequisites for each course. Transfer students planning to earn a minor must earn at least nine credits toward the minor at Oakland University; at least six of these nine credits must be in courses at the 3000 level or above.