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Oakland University Logo
    Oakland University
  Dec 14, 2017
2017-2018 Undergraduate Catalog
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ENT 4400 - New Venture Creation

Explores the process for creating new ventures, including ideation, evaluation of business opportunities, business planning, financial planning, financial analysis, and assembling business resources. Students will focus on integrating all aspects of a start-up while recognizing the external environment. Other concepts include competitive analysis, competitive positioning, market segmentation, and issues related to launching new ventures. (ENT 301 or ENT 3010) and (MKT 460 or MKT 4600) recommended. (Formerly ENT 440)
Prerequisite(s): Non-business students: (ENT 201 or ENT 2010), (ENT 202 or ENT 2020)with a minimum grade of 2.0. Business students: (QMM 240 or QMM 2400) or (QMM 250 or QMM 2500) or (STA 225 or STA 2220) or (STA 226 or STA 2226), (ECN 202 or ECN 2020) or (ECN 200 or ECN 2000) or (ECN 210 or ECN 2100), (ACC 210 or ACC 2100), (MIS 100 or MIS 1000) or (CSE 130 or CSI 1300), (FIN 322 or FIN 3220) , (MKT 302 or MKT 3020) with a minimum grade of 2.0.

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