MKT 430 - Personnel Selling

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Focuses on the activities of personnel selling in consumer and industrial markets. Emphasis is on the processes salespeople should follow when interacting with customers and prospects to ensure the needs of customers are successfully met.
Prerequisite(s): MKT 302 with a minimum grade of 2.0 and junior-standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.