Mar 28, 2024  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

JRN 341 - The Advertising Medium

(4)
Focus on the strategic aspects of advertising and integrated marketing communications (IMC), development of media strategy, sales promotion and the new media.
Prerequisite(s): JRN 340.



Add to Portfolio (opens a new window)