MKT 353 - Marketing Management

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A study of the overall marketing strategies pertaining to problems experienced in today’s economy. Uses the case study method to analyze these problems. This course requires a knowledge of spreadsheets and financial statements.
Prerequisite(s): MKT 302 with a minimum grade of 2.0, junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.