MKT 404 - Consumer Behavior

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Study of factors influencing consumer behavior, structuring and managerial use of consumer decision-making models. Examination of social, psychological and economic variables of buying behavior, including learning, motivation, attitude, personality, small group dynamics, demographic and economic factors and culture.
Prerequisite(s): MKT 302 with a minimum grade of 2.0, junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.