MKT 406 - Integrated Marketing Communications

(4)

A review of the selection and integration of advertising, promotion, public relations and personal selling budgets. Focused on understanding the whole process from planning to evaluating campaign results.
Prerequisite(s): MKT 302 with a minimum grade of 2.0, junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.