Jul 01, 2022  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 430 - Personal Selling

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Focuses on the activities of personal selling in consumer and industrial markets. Emphasis is on the processes salespeople should follow when interacting with customers and prospects to ensure the needs of customers are successfully met.
Prerequisite(s): MKT 302 with a minimum grade of 2.0 and junior-standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.



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