MKT 460 - Entrepreneurial Marketing

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The course addresses the role of marketing in newer/smaller companies which usually have accumulated fewer resources to support marketing. They also often struggle to establish their credibility. Thus entrepreneurial marketing poses a unique set of marketing challenges which becomes the focus of this course. ENT 301 is recommended.
Prerequisite(s): Non-business students: ENT 201, ENT 202 with a minimum grade of 2.0. Business students: QMM 240, ECN 202, ACC 210, MIS 100, MKT 302 with a minimum grade of 2.0.