MKT 470 - Business to Business Marketing

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The study of the interaction of businesses with one another in the buying and selling of goods that facilitate the production process or are used as components in the goods manufactured by the buying firm. Focus is on how business-to-business marketing decisions are or should be made in the business environment.
Prerequisite(s): MKT 302 with a minimum grade of 2.0, major standing and junior standing.