MKT 430 - Personal Selling

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Focuses on the activities of personal selling in consumer and industrial markets. Emphasis is on the processes salespeople should follow when interacting with customers and prospects to ensure the needs of customers are successfully met.
Prerequisite(s): MKT 302 with a minimum grade of 2.0, junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.