Jul 13, 2024  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 460 - Entrepreneurial Marketing

(4)
The course addresses the role of marketing in newer/smaller companies which usually have accumulated fewer resources to support marketing. They also often struggle to establish their credibility. Thus entrepreneurial marketing poses a unique set of marketing challenges which becomes the focus of this course. ENT 301 is recommended.
Prerequisite(s): Business students: MKT 302 with a minimum grade of 2.0, and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class. Non-Business Students may be able to take this course as part of an approved SBA minor. Permission from the minor coordinator is required before registration.



Add to Portfolio (opens a new window)