CEBA 20100 - Intrapreneurism: Creating Innovation in Established Corporations

CEU: (1.2 )

“Innovation” is emerging as the next great buzz word of this decade. During the last economic downturn, many firms shifted focus to controlling logic to ensure short-term survival. The pendulum is now shifting, and market corrective forces are demanding companies think about how they will compete beyond the 12-month cycle. If you believe you can’t squeeze any more out of your firm/department/team, or you simply want to think about thinking differently, this certificate program is right for you. Join your peers to explore innovation, corporate change, and entrepreneurism inside of corporate settings. Learn about patterns of success and failure from documented cases. Explore how other corporations have faced the daunting task of reinventing products, processes, business models and the organizations that enable them.