ENT 4400 - New Venture Creation

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Explores the process for creating new ventures, including ideation, evaluation of business opportunities, business planning, financial planning, financial analysis, and assembling business resources. Students will focus on integrating all aspects of a start-up while recognizing the external environment. Other concepts include competitive analysis, competitive positioning, market segmentation, and issues related to launching new ventures. ENT 3010 and MKT 4600 recommended.
Prerequisite(s): Non-business students: ENT 2010, ENT 2020 with a minimum grade of (C). Business students: QMM 2400 or QMM 2500 or STA 2220 or STA 2226, ECN 2020 or ECN 2000 or ECN 2100, ACC 2100, MIS 1000 or CSI 1300, MKT 3020 with a minimum grade of (C).