Feb 01, 2023
238B Elliott Hall
This 15-credit certificate program is tailored for professionals across disciplines who are seeking to expand their business expertise with marketing skills. Through the core requirements, students develop an understanding of marketing research, consumer behavior, and marketing strategy. From there, students select from a range of electives to customize the program to match their career aspirations.
Admission terms and application deadlines
Before an applicant’s file can be reviewed for full program admission, all application documents must be received in Graduate Study and Lifelong Learning by the semester deadlines listed below. Incomplete applications will not be sent to departments for admission review.
- February 15 (early), April 15 (regular) and July 15 (late) for fall semester
- October 1 (early) and November 15 (regular) for winter semester
- March 1 (regular) for summer semester
- May 1 for fall (September) admission
- September 1 for winter (January) admission
- January 1 for summer (May) admission
To be considered for graduate admission, applicants must submit all Graduate Application Requirements and additional department requirements by the published application deadlines:
- Additional department application requirements
- An earned baccalaureate degree from a regionally accredited institution OR a degree equivalent to a four-year U.S. baccalaureate degree from a college or university of government-recognized standing.
- Curriculum Vitae or Resumé
Admission review and assessment
Admission to the Graduate Certificate in Marketing program is selective. In making admission recommendations to the graduate certificate program, the department assesses the potential of applicants for success in the program by examining their graduate records, their experience, and their recommendation forms.
Personal Computer (PC) skills: students will be required to have proficiency in the use of word processors, spreadsheets, graphics, database management systems, and the Internet. If a student is deficient in these skills, the student would be required to take a college course, workshop, or continuing education course in PC skills as a prerequisite to the program.
Course requirements (9 credits)
Elective courses (6 credits)
Satisfactory academic progress
Satisfactory Academic Progress (SAP) is the term used to denote a student’s successful completion of coursework toward a certificate or degree. Federal regulations require the Office of Financial Aid to monitor Satisfactory Academic Progress for all financial aid recipients each semester.
Students who fall behind in their coursework, or fail to achieve minimum standards for grade point average and completion of classes, may lose their eligibility for all types of federal, state and university aid. Contact the Office of Financial Aid for additional details.
Good academic standing
All graduate students are expected to remain in good academic standing throughout the entire course of their graduate program. To be in good academic standing, a graduate student must make satisfactory progress toward fulfilling degree requirements, including the completion of critical degree milestones as set forth by the academic program. The student must also maintain a minimum semester and overall GPA of 3.0.
Good academic standing is a requirement for:
- Holding a Graduate Assistantship
- Receiving a fellowship or scholarship
- Advancing to candidacy for a graduate degree
- Going on a leave of absence
- Obtaining a graduate certificate or degree from Oakland University.
Additionally, graduate students must meet all department academic standards which may be more stringent than the minimum set forth by the University.
Graduate students who are not in good academic standing for any reason are subject to probation and/or dismissal from further graduate study.
Related program information
Plan of study
All accepted applicants, in consultation with their assigned faculty program adviser, must develop a plan of study that details specific courses the students will use to satisfy their degree requirements. The plan of study must be approved by the faculty program adviser and submitted by the student to Graduate Study and Lifelong Learning.
Master’s and graduate certificate students must submit a department-approved plan of study by the end of their first semester of graduate coursework. Doctoral students must submit an approved plan of study prior to completion of the first year of coursework. (See the Graduate Student Responsibility section of this catalog.)
Note: Credit granted for successful completion of a course toward an undergraduate degree program may not be repeated for a graduate degree. If a substitution is approved, the minimum number of program-approved graduate credits will be required. A Petition of Exception - OU Course Waiver/ Substitution requesting the substitution must be approved.