Jun 20, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration, Marketing, B.S.

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Marketing involves identifying and satisfying the wants and needs of customers and businesses through exchanges that create value for all parties to the exchange. To do this effectively, marketing develops and maintains customer relationships, and creates a position in the marketplace relative to consumers. The marketing activities involved in bringing products to market include marketing research, product development, pricing, marketing logistics, marketing channel management, wholesaling and retailing, and promotion, including advertising, sales promotion, and personal selling.

Special offerings for each semester may be found in the Schedule of Classes.

Requirements for the major in marketing, B.S.

Students seeking the Bachelor of Science degree in Marketing must complete a minimum of 124 credits including the following requirements:

General Education requirements

Meet the university General Education Requirements: In order to graduate on-schedule without taking additional courses, it is highly recommended that students meet with an Undergraduate Academic Adviser concerning the selection of all of their general education courses.

Each candidate for an Oakland University baccalaureate will need to satisfactorily complete approved courses in each of the following areas: Foundation, Exploration, Integration, Writing, U.S. Diversity, and Capstone. For details, refer to the General Education section of the catalog.

Business Pre-Core required courses

*If a student places into and completes MTH 1222 or MTH 1554 with the required minimum grade, MTH 1221 or MTH 1441 or MTH 1331 is not required.

*If a student receives transfer credit for MTH 1222 or MTH 1554, MTH 1221 or MTH 1441 or MTH 1331 is not required.

Additional requirements

Students must complete the core program and the requirements of one of the business majors in the SBA with a minimum grade of C in each of the pre-core, core and major courses. Once admitted to the business program as a pre-business or undecided business student or major, a student must complete all of the remaining business core, major and business minor coursework for the degree at Oakland University.

Students must complete at least 31 credits of courses offered by the School of Business Administration, excluding ECN 1500, ECN 2000 or ECN 2020, ECN 2010, ECN 2100 and QMM 2400 and QMM 2410. Of these 31 credits, at least 12 credits must be in the student’s major.

Students earning an additional major are permitted to do so in all areas except general management. No more than four credits of independent study (4996) courses may be used to meet the major elective requirement. Courses numbered 3800 and 4900 may be repeated for up to eight credits provided the topics are different. All major courses require a 2.6 GPA or better or major standing to take these courses (excludes Economics and non-SBA major courses).

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