MKT 302 - Marketing

(4) Credits

Analysis of the principles of marketing, marketing concepts and trends, and their relationship to other business principles. Special emphasis is placed on the study of the marketing mix.
Prerequisite(s): ECN 210 or (ECN 200 and ECN 201) and (RHT 160 or WRT 160) with a minimum grade of 2.0 in each course, junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.