MKT 404 - Consumer Behavior

(4) Credits

Study of factors influencing consumer behavior, structuring and managerial use of consumer decisionmaking models. Examination of social, psychological and economic variables of buying behavior, including learning, motivation, attitude, personality, small group dynamics, demographic and economic factors and culture.
Prerequisite(s): MKT 302 with a minimum grade of 2.0, junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.