ENT 340 - Entrepreneurship Capstone: Writing the Business Plan

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Students will write a business plan that integrates all internal aspects of a business while recognizing the external environment. The financial component of the business plan is emphasized. Other concepts include competitive analysis, competitive positioning, market segmentation, and issues related to new venture launch. Case studies will be used.
Prerequisite(s): ENT 300, ENT 305 and (ENT 310 or MGT 300) and (ENT 320 or ACC 200) and (ENT 330 or MKT 300) junior or senior standing.