MKT 405 - Marketing Research

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Focuses on the generation and management of information in marketing decisions. Covers the evaluation of additional marketing information, how it is acquired and used, the manager’s role in market research and the researcher’s role in supplying marketing information.
Prerequisite(s): MKT 302 and (QMM 241 or QMM 250 or STA 226) with a minimum grade of 2.0 in each course and junior standing and major standing.