Nov 23, 2024  
2012-2013 Undergraduate Catalog 
    
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2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 420 - Distribution Channels and Logistics

(4)
Examination of the management of marketing channel relationships. Focuses on the characteristics and social, economic and political relationships among wholesalers, agents, retailers and the other agencies that comprise distribution channels.
Prerequisite(s): MKT 302 with a minimum grade of 2.0, major standing and junior standing.


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