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Sep 12, 2024
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2024-2025 Undergraduate Catalog
Public Relations and Advertising, B.A.
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Department Website
Students must complete the Oakland University General Education Requirements, General College of Arts and Sciences requirements , College of Arts and Sciences Exploratory requirement , Major Requirements, and an appropriate number of free elective classes to meet the overall credit requirement for the degree (in most cases a minimum of 124; some degrees may require a greater number).
As a general rule, no more than eight credits of coursework used to satisfy one major, minor or concentration may be applied toward another, but exceptions to this rule may be allowed with the written approval of the program coordinators.
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Schedule of Classes
Specific offerings for each semester may be found in the Schedule of Classes.
General Education Requirements
In order to graduate on-schedule without taking additional courses, it is highly recommended that students meet with an Undergraduate Academic Adviser concerning the selection of all of their general education courses.
Each candidate for an Oakland University baccalaureate will need to satisfactorily complete approved courses in each of the following areas: Foundations, Explorations, and Integration. For details, refer to the General Education Requirements section of the catalog.
Requirements for the liberal arts major in public relations and advertising, B.A.
Admission to the major in public relations and advertising is granted only by the department. Admission to the university does not constitute or guarantee admission to the major.
Admission to the major is based on the number of majors that the department can reasonably accept without compromising the quality of its educational experience. No more than 30 students will be admitted to the major within an academic calendar year.
Students should request public relations and advertising as their major by completing the Declaration of Eligibility Form. The form should be completed during finals week before the semester deadlines. The department will wait until all grades are in before processing applications. Students will be notified by email to their Oakland University email address of their acceptance or denial.
Students who are denied may reapply. Address appeals to the chairperson of the department. Appeals should be in the form of a letter accompanied by a transcript.
The public relations and advertising major requires a minimum of 44 credits (11 courses), of which 20 credits must be at the 3000 level or above. The requirements are as follows:
Required core courses (minimum grade of a (C) is required)
Theory courses - choose one (minimum grade of a (C) is required)
One Capstone course related to the major - choose one (minimum grade of a (C) is required)
PR/Advertising Elective Courses - choose three
Elective Courses - choose two
Note
Courses count as either a core or an elective course and may not be double counted. Students must take one department approved diversity equity, and inclusion (DEI) course. Approved DEI courses have an asterisk.
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