Jun 13, 2024  
2024-2025 Undergraduate Catalog 
2024-2025 Undergraduate Catalog

Digital Marketing Minor

Department Website

The Digital Marketing Minor offers students a comprehensive exploration of the dynamic world of digital marketing strategies and techniques. In this program, students will gain an understanding of how businesses effectively leverage online platforms and technologies to achieve strategic objectives and connect with their target audiences. Through a combination of theoretical insights and hands-on experience, students will delve into key topics such as social media marketing, search engine optimization (SEO), content creation and distribution, email marketing, online advertising, data analytics, and more.

The Digital Marketing Minor complements a variety of business majors but is also available for students from across the university. Whether aiming to launch their own entrepreneurial ventures or contribute to established organizations, students will develop practical skills that are highly relevant in today’s rapidly evolving digital landscape.This minor is not available for Market majors.

Special offerings for each semester may be found in the Schedule of Classes.